Doubled sales of the theory book "Road to the driving license" compared to the previous year
With the aim of increasing sales of the book "Veien til førerkortet" through Teoribok.no, NTSF contacted us. Through strategic advertising, the collaboration resulted in a doubling of sales compared to the previous year!
The challenge
NTSF is the country's largest trade association for traffic schools and has branches throughout Norway. They work for good traffic training and facilitate good and predictable framework conditions for their members. NTSF came to us when they wanted help with advertising in connection with the sale of the book "Veien til førerkortet".
The result
Through strategic work with search advertising and display advertising, we created awareness among the target group and reached potential buyers where they were looking. This resulted in doubled sales of the book compared to the previous year.
x2
Sales of main product
What we did/solution
After a review of the customer's objectives and needs, we chose to focus on search advertising and display advertising through Google Ads. Display advertising was chosen to create awareness of the book in the target group they wanted to reach. In addition, through search advertising, we could be actively present where the potential buyers were searching for the book.
By both attracting attention in the target group and being present where potential buyers searched, they achieved a doubling in sales of the theory book.
By both attracting attention in the target group and being present where potential buyers searched, they achieved a doubling in sales of the theory book.
Case Studies
