Banner advertising

Reach the customer outside of “buying mode”

While other types of advertising and marketing are effective for reaching customers when they are actively searching for a service or product, banner advertising is advantageous for reaching potential customers before they are fully engaged in the buying process. It is therefore often used to build brand awareness.

Tailored target audience

As with other forms of paid advertising, you can specify the target audience you want to reach with Google Display ads. This is an advantage you do not have, among other things, with organic search engine optimization. With banner advertising, you can identify what defines your potential customers and set specific desired target audiences for your ads. Google will then show the ad on sites that are linked to your audience’s interests. For example, you can define the audience’s age, gender, location, and interests. This way, Google finds the most relevant sites on which to display your ads.

Remarketing

Display ads are highly effective as a form of remarketing. This means you target your ads to users who have previously visited your website. Often, people leave items in the shopping cart without completing the purchase. By using display ads, you can expose the user to the product again. This way, you increase the chances that hesitant potential customers complete their purchase.

Accurate measurement of results

With various Google tools, you can very accurately see how your ads are performing. Among other things, you can see where the ads are shown, which ones deliver the highest return, and where you pay the least to advertise. This makes it easy to keep track of how the ads contribute to achieving your marketing objectives. By monitoring performance along the way, you can also adjust the ads so they reach your target audience more effectively.

Full control of your budget

Based on the measurements, you can adjust your advertising budgets at any time. In Google Ads bid simulators, you can also change how much you want to bid to advertise on different pages. With these options, you can always stay within your budget and maintain full control over how much you spend on marketing.

We are a Google Partner

We are a certified Google Partner, which means we are specialists in all categories within Google Ads. For you as our client, this means that we maintain a high standard in our advertising, the follow-up we provide, and the processes we use.