YouTube advertising
With video advertising on YouTube, you can reach a large audience that is looking to be entertained. On YouTube, you can tailor your ads to your desired target audience through Google’s advertising system. This allows you to effectively reach people who are interested in what you offer.
Why should your company advertise on YouTube?
You reach a vast and diverse target audience
YouTube is a rapidly growing platform and is the second most visited website after Google Search. The platform’s combination of content and user community attracts dedicated and highly engaged users. This makes it an ideal channel for businesses to be visible on YouTube with engaging and impactful videos.
Targeted advertising
Through Google’s advertising system, you can define target audiences based on demographics, location, interests, users’ previous purchases and actions, your existing customer segments, and more. Such precise ad targeting is a major advantage with YouTube compared to traditional TV video marketing. YouTube ads are easy to set up and highly effective.
Pay only for the actions you want
With Google, you only pay for the actual engagement your ads generate. For non-skippable videos, you pay per click, and for skippable videos, you pay for users who watch longer than 30 seconds.
What is YouTube advertising?
YouTube is a platform where you can advertise using all available ad formats, but video advertising is naturally the best fit for the platform.
If you have a video you want to use in marketing, YouTube ads are perfect for you. With YouTube advertising, you pay Google to show your content alongside regular videos to YouTube users. When you use YouTube as an advertising platform, you can effectively target people who are interested in topics related to your brand.
What types of YouTube ads are there?
If you have a Google Ads account that you use for your video ads, you can choose how you want to place your ad. You have options both for placing video ads in the Google search results when someone searches for relevant videos, and for video ads that are inserted into the video the user is watching. You can place them before, after, or during the video that is playing. Some of the ads can be skipped, while others do not allow this. We distinguish between the following types of YouTube ads:
Skippable video ads
Video ads that appear in the video player which the user can choose to skip after 5 seconds. You only pay if the user watches more than 30 seconds of the video. In these types of ads, it is important to include something attention-grabbing (ideally a CTA) in the first 5 seconds to capture the user’s interest.
Non-skippable video ads
Video ads that appear in the YouTube video player and cannot be skipped. These videos are 15 or 20 seconds long, depending on the region you are advertising in.
Bumper ads
Bumper ads are short video ads that last up to 6 seconds. They cannot be skipped, but are very brief in return.
Overlay ads
Image ads or text ads that appear over the video playing in the video player.
Discovery ads
Ad videos that appear in YouTube search results or alongside recommended videos next to the video player.
How to set up YouTube ads?
To create YouTube ads, the very first thing you need to do is produce a video you want to promote. Next, you need a YouTube account linked to your business, to have a place to upload the ad video. Finally, you can set up a campaign connected to the video in Google Ads.
In Google Ads, you can decide what type of YouTube ad you want it to be, where it should appear, and you can adjust the ad’s budget. As with other Google ads, you will be able to define who the ads should target. Google’s algorithms make this highly precise and effective.
Phasuk Manphom
Salgs- og markedskoordinator
Do you need help with advertising on YouTube?
Our specialists have extensive experience with YouTube advertising and are happy to support you throughout the entire process!