YouTube advertising
With video advertising on YouTube, you can reach a large audience that wants to be entertained. On YouTube, you can customize your ads to your desired audience through Google's advertising system. This allows you to effectively reach people who are interested in what you offer.
Why should your business advertise on YouTube?
You reach a huge and diverse audience
YouTube is an ever-growing platform, and is the second most visited website after Google search. The platform's combination of content and user community attracts dedicated and engaged users. It is therefore perfect for a business to be visible on YouTube with engaging and moving videos.
Targeted advertising
Through Google's ad system, you can define audiences based on demographics, location, interests, the user's previous purchases and actions, your existing customer segment and more. Such precise ad targeting is a huge advantage of YouTube compared to traditional video marketing on TV. YouTube ads are easy to set up and highly impactful.
Pay only for the actions you want
Through Google, you only pay for the actual engagement your ads bring. On non-skippable videos, you pay per click, and on skippable videos, you pay for users who watch longer than 30 seconds.
What is YouTube advertising?
If you have a video that you want to use in marketing, YouTube ads are perfect for you. With YouTube advertising, you pay Google to show your content in combination with regular videos to YouTube users. When you use YouTube as an advertising platform, you'll be able to advertise effectively to people who are interested in things related to your brand.
What types of YouTube ads are there?
If you have a Google Ads account that is used for your video ads, you can choose how you want to place your ad. There are options to place video ads in the Google search result when someone searches for relevant videos, as well as video ads that are embedded in the video that the user watches. You can place them before, after or during the video being played. Some of the ads can be skipped, while others do not give you the option to do so. We distinguish between the following types of YouTube ads:
Video ads that can be skipped
Video ads displayed in the video player that the user can choose to skip after 5 seconds. You only pay if the user watches more than 30 seconds of the video. In such ads, it is important to have something catchy (preferably a CTA) in the first 5 seconds to capture the user's interest.
Video ads that can't be skipped
Video ads that appear in the video player on YouTube that cannot be skipped. These videos are 15 or 20 seconds long, it varies based on the region you are advertising in.
Bumper ads
Bumper ads are short video ads that only last up to 6 seconds. They cannot be skipped, but are very short.
Overlay ads
Illustrated or text ads that appear over the video playing in the video player.
Discovery ads
Ad videos that appear in the search result on YouTube or alongside recommended videos on the side of the video player.
How to set up YouTube ads?
In Google Ads, you can decide what type of YouTube ad you want it to be, where it should appear, and you can adjust the budget of the ad. As with other Google Ads, you'll be able to decide who the ads should be targeted at. Google's algorithms make this very precise and accurate.
Do you want help with advertising on YouTube?
Our specialists have plenty of experience with YouTube advertising and are happy to help you through the whole process!
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