B2C marketing
With B2C marketing, a company must market its products or services to consumers. Here, they must try to meet the target group's personal needs.
What is B2C marketing?
B2C marketing or, "business to consumer" marketing is about companies that direct their marketing towards consumers. Unlike B2B marketing, where companies target other companies, the target group for B2C marketing is individuals.
When a company is marketing products or services directly to consumers, it's important to remember that consumers are usually driven by personal needs, desires and emotions when making a purchase. Here, companies must have a clear strategy to try to reach their target group.
In summary
B2C marketing is marketing that is aimed specifically at consumers. The focus should be on the customer's personal needs, wants and feelings.
