Outbound marketing
Do you want to effectively create increased brand awareness? Outbound marketing is typically traditional marketing that reaches out to a large audience.
What is outbound marketing?
Outbound marketing translates to outgoing marketing in Norwegian. This differs from inbound marketing by pushing the message out to a broad target group that has not asked for it.
Examples of outbound marketing are when a company pays for banner ads and TV commercials. This creates an interruptive channel and can be perceived by many as intrusive. Nevertheless, marketing will be effective when it reaches the desired target groups in the right place and at the right time.
When should you prioritize outbound marketing?
It makes sense to choose outbound marketing when the intention is to build brand awareness early in the customer journeys. By showing your product or service before the need arises, you can ensure that it is the first thing that comes to the customer's mind when the need arises. This increases the chance of leads converting into paying customers, and that's because of the associations that outbound marketing facilitated.
