Here's what you need to think about before you advertise on TikTok

Why advertise on TikTok?

It's not just private individuals who are big fans of TikTok; businesses have also opened their eyes to the app. Over time, it has also become more and more common to advertise on this channel. You may be advertising on other digital platforms today, and in order to keep up and stay relevant as a business, it is definitely an advantage to be present - also on TikTok. 

But what's so great about TikTok, you might be thinking, and what are the benefits of advertising here? Let us explain:

TikTok is a channel with a high level of engagement. Here, trends spread like wildfire, to a much greater extent than the other channels. If you hit the nail on the head, your content can actually go viral, with good help from the algorithms! With many users all over the world - including in Norway - you also reach a large audience.

Given that TikTok is not as well-known as the other social media, advertising is often cheaper than it is on Facebook, for example. You therefore pay less for ad impressions than you would on the other platforms.

Read also: Why your business should be on TikTok

Tips for those who want to advertise on TikTok

When considering advertising on TikTok, there are several factors to consider to ensure a successful campaign. TikTok is a platform with a strong focus on creativity, authenticity and engagement. That's why it's important to adapt your advertising strategy to fit the dynamics of the platform and meet the expectations of your audience. 

Here are three tips to consider before you get started:

1. Understand the TikTok culture

Firstly, as a business, you should familiarize yourself with the TikTok culture and what appeals to its target audience. This means being aware of TikTik trends, memes and the different user patterns on the platform. Ads, like the content you produce, should therefore be creative, entertaining and authentic to capture the attention of TikTok users. 

Read also: Tips for successful branding on TikTok

2. Choose the right ad format

Furthermore, it's essential to choose the right ad format that fits your campaign goals and budget. TikTok offers a range of ad formats, including in-feed ads, branded effects, hashtag challenges and top view ads. 

Want to learn more about the different ad formats? Read about how TikTok works for business here.

When it comes to targeting, TikTok provides targeting options based on demographics, interests, geographical location, user behavior - yes, even hashtags! In other words, there are buckets of opportunities to target just the right audience on this platform.

3. Evaluate results

Finally, it's crucial to analyze and evaluate the performance of your TikTok ads. It's all about looking at the statistics of impressions, engagement, click-through rates and conversions. This makes it easier for you to adjust your strategy based on the insights you get from the analysis.