Keyword analysis
Do you wish you knew what your potential customers are searching for on Google? With a keyword analysis, we can map out what they are looking for. Then you, or we, can optimize the content on the site to meet their needs.
Why is keyword analysis important for your business?
For your company website to be visible and chosen over competitors, it is crucial to conduct a keyword analysis that identifies which keywords to target. With strong content and the right use of keywords, your website will rank higher on Google and drive relevant, profitable traffic to your site.
A keyword analysis is essential for achieving better results with search engine optimization. Insight is everything if you want to achieve strong results with online marketing. Without conducting a proper keyword analysis, you risk spending significant resources on content that doesn’t perform.
Do you want your company’s website to rank at the top of the search results and reach the right target audience? Then a keyword analysis can be a smart place to start.
What are keywords?
Keywords are words or phrases used to describe what the searcher is looking for, whether they are searching for answers to questions, or for services and products. Keywords help Google understand the content on your website and make it easier for your target audience to find you among competitors. A keyword analysis is therefore important to identify which words and phrases are relevant.
How do we work with keyword analysis?
A keyword analysis is essential for search engine optimization and is always the first thing we start with. When we conduct a keyword analysis, we do so with the goal of tailoring it to the company’s objectives and KPI. This enables us to select the keywords that are most profitable for the company to use and to identify the opportunities available.
We provide insight and analysis, identify content gaps and shortcomings, and work closely with companies to help them reach their full potential.
How we create a keyword analysis
Start broad
We conduct a high-level analysis using keywords related to the type of business. These can be keywords related to business types such as: "Rørleggerbedrift", "Digitalbyrå" or "Rengjøringsfirma".
Services and products
We map the keywords for your services or product categories to gain a complete picture of the overall interest in what your company offers. We start by giving the most important services and products the most attention.
Competitor analysis
Which keywords are your competitors using to rank high in Google? Which services do they highlight on their website? This will give you a solid understanding of the competitive landscape.
Long tail and short tail keywords
We localize both general keywords such as "Rørlegger" (short tail) and more specific keywords such as "Rørlegger Oslo Pris" (long tail).
Work systematically
We document all the keywords we identify, group them by type and search volume, and make sure we’ve captured every possible combination.
Collaboration
In collaboration with the company and based on their insights, we agree on which content needs to be optimized and which new content needs to be developed.
Keyword analysis tool
There are both paid and free keyword analysis tools for identifying relevant keywords for websites. We use a combination of "Keyword Tool" and "Ahrefs", as well as “Google Search Console” and “Google Analytics”. In our experience, these tools together provide a clear picture of what your potential customers are actually searching for. They also offer strong suggestions for synonyms and additional keywords.
What we deliver in terms of SEO services
Phasuk Manphom
Salgs- og markedskoordinator
Would you like a no-obligation keyword analysis for your company?
We have extensive experience with comprehensive keyword mapping for companies across a wide range of industries. We would be happy to discuss your potential for organic growth and how we can create strong results for your business.