Technical SEO Audit
To succeed with SEO, it is absolutely essential that the technical elements of your website function as they should. With a technical SEO audit, you get a complete health check of your site, with the goal of identifying which technical aspects should be improved and/or implemented.
Why does your company need a technical SEO audit?
The purpose of a technical SEO audit is to identify which technical factors are negatively affecting traffic to your website and, as a result, your revenue. Technical factors have a significant impact on whether your site has the potential to achieve strong rankings in the search engine or not.
Many companies work with SEO on a daily basis, but often find technical SEO complex and challenging. That’s why many seek support from specialists with expertise in this area.
A technical SEO audit differs from a full SEO analysis in that it focuses solely on the technical elements of the website. An SEO analysis, on the other hand, is more high-level and covers factors such as the site’s text content, page structure, and much more.
What is a technical SEO audit?
A technical SEO audit is a comprehensive technical health check of your website. The purpose is to optimize for a range of factors that are considered best practice for search engines like Google and Bing. This ensures that search engine bots can scan (crawl) and categorize (index) the website efficiently, which in turn provides greater organic visibility. In other words, search engines like Google will be more likely to recognize your website if the technical foundation is in place.
Even though technical optimizations are an ongoing effort, it is sometimes important to conduct a thorough technical SEO audit – something we perform for all our new clients.
How do we perform a technical SEO audit?
We conduct a technical SEO audit for all our new clients, working from a comprehensive checklist where we review a range of elements step by step. Once the technical SEO audit has been completed, we provide recommendations on which technical aspects of the website should be optimized.
The main topics we cover in our technical SEO audits are:
Indexing
We review which pages are indexed, whether there are any incorrectly indexed pages, and whether there is duplicate content on the website. We also check if the company has a sitemap uploaded in Google Search Console and whether the robots.txt file is correctly implemented in the website’s code.
Website speed
We measure the loading speed of the website. Large images and other visual elements are often the reason why the website is slow – something that can significantly impact both user experience and how the search engine evaluates the site.
Mobile friendliness
We assess whether the website is optimized for mobile, as this has a direct impact on its search engine ranking.
SSL certificate
We check whether the website has an SSL certificate, as this is important for showing users that the website is secure.
Meta title and meta description
We review the website’s metadata and assess whether meta titles and meta descriptions are optimized across the different landing pages.
Collaboration
In collaboration with your company and based on your insights, we agree on which content needs to be optimized and which new content needs to be developed.
Phasuk Manphom
Salgs- og markedskoordinator
Do you want a technical SEO audit for your company?
Contact us for a no-obligation chat if you need a technical SEO audit.