Technical SEO Audit

To succeed with SEO, it is essential that the technical elements of the website are working properly. With a technical SEO audit, a total health check of the website is carried out, the purpose of which is to identify which technical aspects should be improved and/or implemented.

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Why does your company need a technical SEO audit?

The purpose of a technical SEO audit is to identify which technical factors have a negative impact on traffic to your website and thus also on your profits. Technical factors have a major impact on whether or not your website has the opportunity to achieve good search engine rankings.

Many companies work with SEO on a daily basis, but often find technical SEO complex and difficult. That's why many want help from someone with expertise in the field.

A technical SEO audit differs from a full SEO analysis in that it only focuses on the technical elements of the website. An SEO analysis, on the other hand, is more comprehensive and addresses factors such as the website's text content, page structure and much more.

What is a technical SEO audit?

A technical SEO audit is a complete technical health check of your website. The purpose is to optimize for a number of factors that are "best practice" for search engines such as Google and Bing. This is so that the search engines' robots can scan (crawl) and categorize (index) the website in an effective way, in order to provide greater organic visibility to the page. In other words, search engines such as Google will recognize your website to a greater extent if the technical aspects are in place.

Although technical optimization is an ongoing process, it is sometimes important to have a thorough technical SEO audit - something we perform for all our new customers.

How do we perform a technical SEO audit?

We carry out a technical SEO audit for all our new customers, working from a thorough checklist where we go through a number of elements step by step. Once the technical SEO audit has been completed, we make recommendations on which technical aspects of the website should be optimized. The main topics we cover in our technical SEO Audits are:

Indexing
We check which pages are indexed, whether there are any incorrectly indexed pages and whether there is duplicate content on the website. We also check whether the company has a sitemap uploaded to Google Search Console and whether the robots.txt file is implemented correctly in the website code.
Website speed
We measure the speed at which the website loads. Large images and other visual elements are often the cause of a slow website, which can have a major impact on both usability and search engine rankings.
Mobile friendliness
We investigate whether the website is optimized for mobile, as this has a direct impact on search engine rankings.
SSL certificate
We check whether the website has an SSL certificate, as this is important to show users that the website is safe.
Meta title and meta description
We go through the metadata of the website and look at whether meta titles and meta descriptions are optimized on the different landing pages.
Working together
In collaboration with the company and with their insight, we agree on what content needs to be optimized and what new content needs to be developed.