Why work with SEO?
If you haven’t worked systematically with SEO over time, you will most likely benefit significantly from making a dedicated effort. The content you present on your website not only helps build organic visibility, it also shows every visitor who you are as a provider and why they should choose you. For us at Solid Media, every SEO strategy is rooted in your customers’ needs and serves as a strategic tool for communicating with your customers.
In this article, we share our tips on when it pays off to invest in SEO.
Wondering why you should invest in SEO? Read more about why you should invest in SEO here.
Do you recognize yourself in any of these situations? Then you might need SEO help.
1. When there is search interest in what you offer,
but the website is not optimized for the keywords your target audience actually uses. How are potential customers supposed to find you if you don’t show up when they search for what you offer? Anyone offering something there is search interest for should invest in SEO.
With SEO, you’ll be found by the people searching for your services!
Do you think there’s no search interest in what you offer, and that SEO isn’t for you? By using SEO you can facilitate demand and build it over time with the right activities.
SEO is not just for product-related searches to get people to click the buy button. For example, “white women’s running shoes for flat feet from Nike.” The customer journey often starts with exploring alternatives and searching for information about products, services, or answers to questions. For example, “how to clean exterior windows?” or “the fridge smells, what do I do?” That’s why it’s important to have pages optimized with relevant content about the products/services you offer, and information that answers what your target audience is looking for.
2. When you are launching a new website with a new site structure
The fact that you are moving to a new website in itself does not necessarily mean that you need SEO support. But if you already have a website with existing visibility, it is important to transfer that visibility to the new site. This must be done by identifying the pages that Google has read (crawled) and stored in its index (indexed). We have extensive experience creating comprehensive redirect lists that ensure your visibility is carried over to the new website.
Are you moving to a new website?
Together with our sister company, web developer Fjellvann, we help you with both.
3. When your website is small and lacks content
If your website is small, it will be beneficial to create more pages based on search interest. By creating SEO content tailored to your target audience’s needs and interests, you open up more paths and attract more qualified visitors to your website via Google. Read more about SEO content production here. Content production is part of our SEO Vekst service. This service is designed for companies and online stores that are ready to increase their organic growth by expanding their website with new pages. Read more about the SEO Vekst service here.
4. When your website is large and has a lot of content
Do you have a large website with a lot of content, but lack structure? This can quickly create internal competition between pages that negatively affects visibility. This is important to keep an eye on. We help you get an overview of what is damaging or limiting your website’s visibility. No matter how big or small your website is, it will be a good idea to invest in SEO if you want to:
- Increase your website’s visibility in search results
- Increase traffic to your website
- Increase the opportunities to generate leads and sales
With our SEO Grunnmur service, we ensure a solid SEO foundation for increased organic traffic and growth. This service addresses the main challenge many companies face. Read more about SEO Grunnmur here.
5. When you are already running Google Search ads
If you’ve been running ongoing ads in Google, the algorithm will have collected a wealth of relevant data on which keywords are driving your target audience to your site. These are also keywords you should aim to rank for organically. It would be a wasted opportunity not to!
6. When you want a competitive advantage
Even if you already have strong visibility, you still need to keep up with your competitors. Search interest changes over time, so it’s always smart to work with SEO. You may be in the lead today, but will you still be in the lead tomorrow?
Summary
As you can see, SEO is relevant in many contexts and situations. We can conclude that virtually all companies can benefit from SEO support. Regardless of the size of your website, your industry, or what you sell, as long as there is search interest in what you offer.
Do you recognize yourself in any of these points?
