Hot leads
Warm leads are potential customers who have shown an interest in your company and are close to converting into a sale. These are leads that businesses should follow and take extra care of.
What are warm leads?
Warm leads are potential customers who already show a high level of interest in your product or service. For example, they have filled in a contact form and performed several actions on your website. Such conversions indicates that the leads are more likely to be willing to buy, and have moved further down the the purchase area compared with cold leads.
How do you turn warm leads into paying customers?
There are several effective ways to guide warm leads down the buying funnel:
- Implementer inbound strategies and provide valuable content that answers your leads' questions
- Used Hubspot to track, analyze and preserve customer relationships
- Implement a lead-scoring system for prioritizing the effort you put into the most important leads
- Used SEO and SEM to increase visibility
- Build relationships through personal emails, phone calls and meetings
- Share success stories to build trust
For more info on the importance of warm leads, read our inbound marketing guide here:
