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Guider

How to succeed with visibility in AI Overviews

After the launch of AI Overviews in Norway, the SEO landscape has changed dramatically. Where you previously competed for top 3 positions in the search results, it’s now about being selected as a source in Google’s AI-generated answers – and securing a spot at the very top of the search interface.

Guide

Guide to On-page SEO

The most important aspect of search engine optimization is that both search engines and users consider your content relevant. When working with on-page SEO, the goal is therefore to demonstrate that the visible content on a website is relevant and meets the expectations of users (and search engines). In this guide, we walk through what on-page SEO involves.

Guide

SEO AI: How can you use ChatGPT in your SEO work?

Over the past year, there has been a lot of talk about ChatGPT. During this time, we have tested which Norwegian prompts we can feed ChatGPT to streamline and improve our SEO work. In this guide, we share our experiences and tips on how you can write prompts, and which Norwegian prompts we recommend for search engine optimization.

Guide

Guide to Technical SEO

Technical SEO is a crucial part of your overall search engine optimization efforts. When you work with technical SEO, the goal is to optimize your website according to search engines’ requirements and guidelines. Technical SEO is a complex field with many factors to keep track of. We’ll walk you through what you need to know to get started! But what exactly is important when it comes to technical SEO? That’s what we’ll hopefully give you a thorough explanation of in this guide!

Guide

SEO or advertising? Yes please, both!

SEO or advertising? Why choose when you can get the best of both worlds? By leveraging the synergies, you can maximize both traffic and conversions. So – are you ready to learn how the combination of SEO and advertising can drive growth for your business? Then keep reading!

Guide

The art of marketing an online store

Running an online store is pure magic. No opening hours, no checkout lines, and you can make sales while you sleep (literally)... Or can you? The truth is that there’s also fierce competition, rising click prices, and an algorithm that changes faster than you can update your product descriptions. So how can your online store not just survive, but grow?

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5 steps to a solid digital strategy in 2025

How do you create a digital strategy? In this guide, we take you through 5 steps from planning to execution and share tips on how you can develop your digital strategy.

Guide

Guide to Off-page SEO

In addition to work directly related to developing your own website through on-page SEO and technical SEO, you should also focus on off-page SEO! This is crucial in the pursuit of a website with high authority. Here, we walk you through what off-page SEO involves.

Guide

How do you conduct a keyword analysis?

A keyword analysis is the first step toward a solid SEO strategy, but on its own it’s not enough to achieve strong results. To succeed with SEO, you need a holistic approach where the keyword analysis provides the foundation for all further work. In this guide, you’ll get concrete tips and useful tools that make it easy to get started on your own – so you can begin your journey toward better visibility in the search engines!

Guide

The Big Advertising Guide in 2025

You probably already know that you should advertise digitally to stay visible to your target audience. But do you know how to do it? In this guide, we share our recipe for success to help you succeed with digital advertising in three steps!