Professional blog

On our blog, you'll find professional updates and tips on how to succeed with digital marketing. Here we post articles in the fields of advertising, search engine optimization (SEO) and other useful reading related to digital marketing.

What's new

Tandem focuses on profitable growth with Solid Media as marketing partner

2

We at Solid Media are happy to share that we have entered into a partnership with...

Advertising

Here's what you need to think about before you advertise on TikTok

3

TikTok is one of the most popular social media platforms in the world, so here's why...

Other

How to get more customers with lead generation?

3

How do you get a hesitant customer to become a paying customer? The understanding of lead...

Other

Why you should invest in content marketing

3

How to create long-term and lasting customer relationships? Content marketing is a...

What's new

UteDESIGN chooses Solid Media to ensure profitable growth

2

We at Solid Media are very excited to announce that we have entered into an...

SEO

Google Search Console: Step-by-step for beginners

5

Whether you're brand new to marketing, a self-taught professional or a marketer, G...

SEO

How will SGE affect the future of SEO?

2

In today's AI era, we see a growing trend to constantly improve customer experience...

SEO

What is inbound marketing and how do you succeed with it?

2

Do you want warm leads to come your way instead of having to hunt for them?

What's new

Falck enters into a strategic partnership with Solid Media

2

Solid Media is proud to announce a new and exciting collaboration with Falck!

Other

How to promote your business on LinkedIn?

2

A large part of Norway's population has a profile on LinkedIn. The channel adds r...

SEO

How to write metadata for SEO

2

Do you want to increase your website's visibility in search engines? Then metadata is a factor...

Other

Marketing an online store: Solid tips for 2025

2

Today, most of us prefer to shop digitally. In this arti...

Other

Google is phasing out third-party cookies: What does this mean for you?

2

Google Chrome is now taking action on third-party cookies. We've been exploring this sp...

SEO

How to write good category texts

2

Category texts are the texts that are located on all category pages on an online store.

Other

How to set up a good landing page

2

A good landing page converts more leads - as long as it has the right content...

SEO

What is a pillar page and how do you make one?

2

Maybe you've heard of pillar page, or topic cluster before? But what is it?

Other

Step by step: How to set up Google My Business (Google My Business)

5

Google My Business is an easy and not least free way for businesses to reach out...

SEO

Google Core Update - what you need to know

2

Have you heard of the Google Core Update? We're talking about the core of Google's algori...

Advertising

Performance Max - our top tips

2

Performance Max ensures that you meet your customers where they are by offering a ...

Other

How does AI affect our marketing?

2

The use of AI in digital marketing is a hot topic these days, and the AI wave is...

SEO

What is SXO and why is it important?

2

With terms like UX, SEO and SXO, it's no wonder that it seems Greek to many...

Other

Push and pull marketing

2

Push and pull marketing is a push/pull strategy. In treni...

What's new

Advania invests with Solid Media as its main digital partner!

2

Other

Marketing in an economic downturn

4

In the face of economic uncertainty and recession, many companies are looking to...

Other

What to consider when choosing a digital agency

4

Are you considering using a skilled digital agency, but not sure which one to choose?

SEO

Why work with an SEO agency in 2025?

4

An SEO agency can help you conquer top positions in Google and boost your business.

SEO

5 steps to conduct an SEO analysis

3

Have you ever thought about whether your website needs a thorough refresh?

SEO

5 tips on how to increase organic visibility on your website

4

Having a visible website is crucial for businesses that want to attract customers.

Other

Is the new Google Analytics (GA4) set up correctly on your website?

3

Google Analytics 4 (GA4) is the latest version of the analytics tool from Goog...

Other

Why we don't deliver on time

7

One thing that sets us apart from many other digital agencies is that we don't live...

SEO

This is more important than ranking in first place

4

When we talk about SEO, most people think about ranking, but there are other things...

Other

That is why you should work on branding in 2025

4

Do you want your company to be noticed and your values to be understood?

SEO

AI + E-E-A-T = Happy Google :)

4

Two factors that will influence SEO content production in 2023 are AI and E...

Other

Here's what it takes to hit a TikTok trend

5

Dance trends, lip syncing and various challenges are hitting TikTok as a landmark...

SEO

When do you need SEO help?

4

In this article, we have identified the 6 most common reasons why companies...

SEO

How we revolutionized our SEO delivery in 2022

5

We started 2022 by doing an assessment of our SEO delivery. Over the past few years...

Advertising

How long should you advertise digitally?

3

You advertise to increase brand awareness or conversions. But how long do you ...

Advertising

How to get the most out of your Facebook ad budget

4

Unfortunately, it's not just a matter of throwing out an ad in the meta-universe and...

Other

Why you should treat your online store like a physical store

4

Think about how important it is to set up a tidy, inviting and sales-promoting...

Advertising

Tips for successful branding on TikTok

3

TikTok is an opportunity for exposure and branding that not all companies...

Advertising

Choose the right channel for your digital advertising

5

With successful digital advertising, you can get more customers and greater engagement...

Advertising

How does TikTok for Business work?

4

TikTok is a social media platform with a growing audience and is known for its...

SEO

5 tips on how to write good SEO texts

4

Many people think that SEO texts should first and foremost be designed to satisfy...

Advertising

Why your business should be on TikTok

4

Do you think TikTok is primarily an app for influencers and Gen Z? Think o...

SEO

Why does Google take so long to index new pages?

6

As a rule, new websites are indexed within a week's time, but in the last six months...

Advertising

TikTok's algorithm - Step by step

4

We've all been there. You go to TikTok to check out new trends or just...

SEO

Google rolls out continuous scroll

7

Facebook, Instagram, Linkedin and TikTok. All of these are just some of the social...

SEO

What does topic cluster mean for SEO? We give you 3 tips!

3

Google's algorithms are constantly evolving and it's important to keep up with the changes...

SEO

5 simple SEO tips for better CTR

6

CTR stands for "clickthrough rate" and is a unit for measuring how many of the...

SEO

How to write good link texts - 5 SEO tips

2

You may know that it's important to work with links in your SEO efforts. But do you know...

SEO

5 tips on how to work with SEO in Wordpress

4

Did you know that over 35% of the entire internet is powered by Wordpress? Are you working w...

Other

5 benefits of performance marketing!

5

Performance marketing, or results-based marketing as it is often referred to, is a...

Other

3 tips for increasing sales through digital marketing

4

Did you know that 81% of all purchase decisions are driven by online research? She...

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